October 29, 2018
For over 30 years, Venture Lighting has built a reputation as market leaders across Europe in metal halide lighting technology and today with LED products. Venture receive regular requests for their product data in multiple formats from UK wholesalers. Meeting these requests and keeping track of which wholesaler is using which data version is time consuming. In addition, Venture’s customers in Germany require data to be delivered using the ETIM Classification model. Venture knew that they needed to improve and streamline their technical product data, but where to start? In this case study Clive Riddell, Technical Manager and ETIM Coordinator at Venture, explains how the EDA supported Venture in their journey from a collection of Word and Excel documents, towards a 'slick' ETIM-optimised PIM system, and the role ProPlanet played in it.
Venture Lighting chooses DataProcessor TJ and EezyBridge
Venture took the EDA’s advice and settled on DataProcessor TJ by ProPlanet and its EezyBridge Digital Asset Management (DAM) add-on. Here Clive Riddell explains their product choice:
“We chose ProPlanet primarily because of the recommendation from ETIM-UK and its cost-effective price, but also because the system was easy to use. We were also impressed by the professional, friendly support and advice offered by ProPlanet during the implementation phase. Admittedly, there were some initial “teething” issues regarding data compatibility, particularly with our agent in Germany, this was due to versioning issues but with ProPlanet’s assistance this has been resolved".
Creating the ETIM standard for the UK
As Venture prepares for their PIM system, they also want to take a leading role in translating the ETIM Standard for the UK through the EDA’s Standardisation Working Groups. Switch to a PIM system with ETIM classification is definitely worth it, but it's also a massive undertaking as Clive explains:
“I’m involved in the creation of the ETIM standard for the UK for the Lighting Control, Luminaires and Emergency Lighting products. Within the ETIM-UK Standardisation Working Groups, which the EDA is leading, I found the open forum discussions very helpful. Having other manufacturers around the table gives us a good insight into how they use ETIM and what benefits and problems they may experience going forwards. Classifying and processing our products into the ETIM structure is very time consuming, but we are committed to proceed. Every new product is automatically 'ETIMised' but we have to go back and do the same for all our products. There is no doubt, it's a massive yndertaking but it will deliver rewards in the future".